| Field | Source guidance |
|---|---|
| Listed pixel dimensions | 2200 × 2200 pixels |
| Minimum for zoom | 1000 × 1000 pixels |
| Formats | JPEG, JPG, PNG, BMP |
| Color space | sRGB |
| Resolution guidance | 300 ppi |
This source is specifically for Canada. Do not treat it as a complete US marketplace checklist. Canvas export does not promise a 300-ppi metadata tag.
A practical preparation workflow
Prepare a sharp square master and inspect the product label after resizing. If the receiving workflow checks the resolution metadata, use an image editor that can set the tag explicitly. Pixel dimensions and that metadata field are different properties.
The preset opens a 2200 × 2200 pixel canvas. It keeps the subject’s proportions while arranging it on a square background. Run the mask, inspect the edge and adjust padding before export. Smart product framing can find the subject, center it at the preset fill, and download in one action. Fill and background choices are identified in the studio.
Check the file and the listing
Export a copy, then open the downloaded file before uploading it. Check the smallest meaningful details: printed labels, fine edges, facial features or material texture. Look for clipped corners and unexpected white or transparent areas. Keep the original alongside the export so you can make another version without repeatedly compressing the same pixels.
Next, inspect the image inside the actual listing interface. A source image can be valid while the site’s thumbnail crop cuts off something important. Review both the main image and the smaller preview. When a guide does not publish a file cap or exact dimension, this page leaves the field unknown. It does not turn our workspace preset into a platform requirement.
The instructions here cover the specific surface named above. Other ad products, regional marketplaces and mobile workflows may use different rules. Follow the linked official page and any requirement shown in your current uploader. Backdropless does not submit images, inspect your account or certify acceptance.
Questions that come up
Is the preset an official approval?
No. It sets a useful canvas based on the cited guidance. The platform still evaluates the image, product category and listing. Recommendations and hard limits are identified separately in the table.
Should I remove the background?
Only when the channel permits it and the product stays accurate. Review the mask for missing edges, accessories or condition details before publishing.
What if the upload is still rejected?
Read the platform’s current error message. File type, file size, dimensions, category policy and account settings can each cause a rejection. A successful local export only verifies that the image file was created.
Sources & method
Last checked: . Official rules can change. Calculated presets are identified separately.
- Product Content Page: Image Guidelines and Requirements. Walmart Marketplace Learn. Checked 2026-10-29.
- Published tool specifications. Backdropless. Checked 2026-10-29.